The new Content Exchange release positions TheOutplay as the first company in Martech Video Advertising

Product insights

This autumn sees the release of a new Content Exchange (CX) platform, marking a innovative and holistic approach in digital marketing. The third release of CX creates a direct channel of communication between Advertisers, Publishers and Content Owners, transforming technology and contents into commodities. The new platform – the culmination of over two years’ research and development – creates a new ecosystem that allows the development of a video strategy at 360 degrees for all its customers.

In this context, TheOutplay goes beyond a company model based on technology production and video advertising (AdTech formats). In addition, it offers a MarTech solution; by combining technology and video content it fulfils both the marketing needs of the brands and the video strategy of large online publishing groups.

According to Carlo De Matteo, Head of Business at TheOutplay, “The MarTech trend is going to be a revolution in the digital advertising market. AdTech companies, such as DSPs, SSPs and Exchanges simply won’t appeal to many companies active in the sector. They will find themselves confined to the IT departments of media agencies. Brands, companies and Publishers’ marketing teams need tools that are easy to use and to integrate within companies’ processes.

Thanks to TheOutplay, Brands and Publishers can finally work together through a common platform – disintermediating and cutting out the middlemen.”

“Never stop and innovate continuously” says Andrea Pezzi, CEO and Founder of TheOutplay. “From 2012 to date, the response we’ve had from the market has been extraordinary. Initially a start-up, we have grown to be an international player, working across three continents. We will next be setting our sights on the Chinese and US markets; two major challenges which today, more than ever, we feel ready to take on”.